How to Plan Your Blog Posts

In recent months I’ve often thought about sitting down and writing 10-20 blog posts in one go, throwing everything out there and finally adding new content to my blog. I just haven’t had the time! But this recent thought got me thinking that to get back into the habit of writing for my own blog I can encourage others too.

Have a read of this simple guide to plan your own blogs.

Prep is Key

Preparation is the most important part of the writing process. If you don’t have a solid idea for a blog post then there’s no point in writing about rubbish!

Think about up and coming celebrations and calendar events. Whenever I am writing content for work I always plan my topics weeks in advance. I look at celebratory days, holidays, and industry events to help me plan and tie everything in. For example, this week I wrote a blog titled Made in Wales, all about film & TV in Wales (to tie in with St David’s day this weekend).

Schedule your Content

I always write my blogs in advance and schedule them to go live at a later date. For my personal blog, I like to share posts a few times a month. For work, I write a weekly blog post for the company which goes live every Friday morning. I’s always a good idea to stick to a schedule so you get into a routine.

In work, I start my blog on Monday, finish it by Wednesday mid-day and send it to my manager for approval and feedback. Once I get the go-ahead, (usually on a Thursday) I schedule it for Friday. Wordpress has the facility for you to schedule posts to go live whenever you want. you can even backdate content.


You must keep your writing:

  • Succinct
  • Interesting
  • Educational
  • Use subheadings and bullet points to break up the text

The End Goal

What is the purpose of your blog post? Do you want to inform, educate, tell a story or bore people with too many rambling words on a page?

3 Top Tips

  • Images – I wouldn’t post a blog without a title image or at least images in the body of the text. It breaks up the heaviness of text and creates for a more interesting read.
  • Word count – 20 words is the maximum you should really be using in a sentence., and more than this and it can make a sentence seem extremely long and far too words … just like this one! Shorten them by removing unnecessary words.
  • Proofreading –  There are amazing tools like Grammarly that can even do this for you. Just remember to go back through it yourself to check it reads well by human eyes.